BMW Film: Making of the Hire

The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles. Season 1: The making of Season 1 of BMW films. Cars starring: BMW 330i, M5, 740i.